Creative Director

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Fashion Week Display

Objective: Showcase the breadth and notoriety of content produced by The Wall Group Artists in a 30 second, loop-able, video to be displayed at various venues during the course of New York Fashion week.

Solution: In place of a traditional sizzle reel, design a grid of imagesthat slowly changes over the course of 30 seconds. The timing, transitions, image placement, and image selection are all designed so to draw in audience’s attention and retain it without being distracting or fragmented.