Tails N Trails - Banff

Objective: Create social media content that resonates with niche group who’s interests are split between health, fitness, and outdoor recreation. Connecting people in a meaningful, authentic, way to places, habits, and companies that aide in creating a healthy holistic lifestyle.

Solution: Photo shoot with talent and select products in and around Banff Canada. Rather than creating a staged shoot, We took a photojournalist, reportage approach, capturing real moments and events to create authentic meaningful images. All decisions were made with the primary focus on creating a more healthy, sustainable, enjoyable lifestyle.