PERSONAL BEAUTY CONCIERGE

Mobile native application that reinvents they way consumers find and purchase beauty products, while also creating new opportunities for brands to customize marketing to specific consumer segments. A  customized content feed with reviews, tutorials, trends, and recommended products that are all tailored to user profiles. Each piece of content is customized for a number of different skin types, styles, and bone structures. The relevant content is sorted and served to each user based on the attributes set in each user profile. Users can also purchase premium content in-app, and get more specific advice from a particular artist, or access to exclusive celebrity content. User activity,  products purchased, and information from user profiles are complied the analyzed to aide with target marketing, new product research and development, and to customize marketing messages.