Beauty Concierge App

Objective: Create a platform that capitalizes on the cult followings and traffic generated by youtube “beauty blogger” style content but elevated to allow professional hair and makeup artists to make personalized product recommendations and tutorials that generate revenue and direct-to-consumer sales.

Solution: Work with top beauty industry experts to create several “key user groups” these groups are segmented by skin types, facial structures, and coloring. Artists created content that is customized for each key user group complete with specific product recommendations and variations.   

Users receive reviews, tutorials, and product recommendations that are tailored to the user’s profile based on the closest matching key user group. Relevant content is sorted and served to each user’s feed based on the attributes of user profiles. Users can also purchase premium content in-app, and access to signature looks, and exclusive celebrity content.